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Online marketing is exciting, because you can see immediate effects, but it can be complex with lots of options, from email campaigns to PPC to SEO. SEO, or Search Engine Optimization is the most complex and is a long term strategy. Then why do it? Because it has the biggest return long term and offers the most potential customers.
There are 7 factors, that is combination have the most effect on your natural ranking.
Age is critical because the older the site, the more credibility the search engines give to the website. The longer your domain has been registered, the better, and the longer your site has been up, the better.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.
A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
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