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Natural Ranking Services

  
  Statistics from Enquisite - Richard Zwicky
For every 1 click on a paid search result, the organic results generate 8.5 clicks (this is on a keyword parity basis, not counting those search results that have no paid ads).

Based on action/conversion tracking, paid search clicks convert, on average, at 1.5X the rate of organic clicks (no surprise, since that ad text and landing page is custom optimized by the advertiser).

From the numbers above, we can see that the opportunity from organic search is 5.66X that of paid search.

Some problems with the PPC alternative is:
  • CPC keywords are increasing with mounting competition, PPC may no longer be as cost effective for many industries that are playing on small or medium profit margins.
  • Banner blindness can soon become PPC blindness too.
  • People are increasingly become aware of difference between Organic and paid results
  • Many are reluctantantly clicking on paid ads because they are paid, and they do not trust them as it can be just a month old website with hardly any setup looking for instant money.
Is SEO a good investment? Considering the data above, it's exceptionally hard to argue otherwise.

The following are some services we provide to increase Natural Ranking:

Content Writing
We employ professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer.  A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN.  In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.