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Try pay per click advertising today! Start creating your text-ads and pay only when a customer clicks through to your site.
Display your ads in the search engines and partner sites and receive highly targeted traffic! You pay only when someone clicks your ad.
Time value of money
A dollar now - from PPC - is worth more than a dollar three years from now - from SEO and, as others have pointed out, the riskiness of SEO. When you're starting SEO for a site, you don't know what kind of industry competition you will be facing two years from now or what the search engines are going to be doing then.
Further, PPC campaigns are more flexible because you can shut them off at any time and cap your investment. SEO, done right, is more like going all-in in poker. Do it only halfway and you've spent money with scant reward.
PPC is gaining merit, strictly because low budgets are encouraged. It's safe and fairly easy (compared to SEO). PPC, ComScore says PPC/SEO is 5 times more effective than any traditional marketing. the study clearly shows PPC is effective. Also, PPC is concrete where SEO is abstract and people can lie, cheat and steal within the environment (since it's abstract). SEO, you must wait 3-9 months to see significant results (depending on their budget), where PPC is within a week whether large and small.
Do you have questions? Need more information? Or want a quote? Ask now!
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